Public Transport Service Corporation
Port of Spain
Job Description
This role is responsible for the Corporations stakeholder engagement function and its alignment with the departmental and Corporations strategic goals and objectives. Specifically, the focal areas under the purview of the role include customer experience and engagement (supporting customer communications and customer engagement policies, processes and systems), branding (execution of brand strategy), marketing (developing and maintenance of the Corporations public image and execution of its communications strategy) and public relations (management of external communications through media). The Managers role will work with, lead and coach, a team of Stakeholder Engagement professionals as well as work closely with intra- and inter-departmental teams as required in the execution of responsibilities. 
Key and Critical Responsibilities
<b>FUNCTIONAL RESPONSIBILITIES:</b><div>Customer experience and engagement including: </div><div>o Manage customer communications and support </div><div>o Relationship building and engagement of stakeholders and the media; including but not limited to newspapers, broadcasts and blogs for opportunities for the PTSC </div><div>o Manage the Customer Relations Policy </div><div>o Support the implementation of the Customer Experience strategy </div><div><br></div><div><b>MINIMUM QUALIFICATION AND EXPERIENCE: </b></div><div>A Bachelors Degree in Marketing, Business Administration, or a related field </div><div>Postgraduate qualifications in a related field will be considered an asset </div><div>Five years of working experience in Public Relations and Corporate Communication in a service-oriented environment </div><div>Strong leadership capacity </div><div>Experience in media relations, public image management and brand strategy development </div><div>Knowledge of design &amp; innovation thinking methodologies </div><div>Knowledge of customer journey mapping </div><div>Ability to leverage data analytics to extract insights, passenger trends and mind-set </div><div>Knowledge relating to customer experience metrics such as retention rates, customer effort score and customer satisfaction </div><div><br></div><div> </div><div> </div><div> </div><div> </div><div> </div><div> </div>
Key Competencies
<p><b>BRANDING INCLUDING: </b></p><p>o Support in the development and execution of the brand strategy which grows the Corporations brand identity and reinforces the Corporations values </p><p><b>MARKETING INCLUDING: </b></p><p>o Raise awareness of the Corporations achievements among target audiences and generate traffic to websites </p><p>o Drive promotional material and press releases </p><p><b>PUBLIC RELATIONS INCLUDING: </b></p><p>o Facilitate engagement and consultation with stakeholders as well as support community engagement events </p><p>o Build high awareness of the positive strives made by the Corporations activities through media coverage and PR activities </p><p>o Manage external communications through various media and channels </p><p>o Develop and manage public image through the execution of external communications strategy </p><p>o Help build trust and credibility with external stakeholders</p><p> </p><p> </p><div> </div><div> </div><div> </div><p></p>