EmployTT

Job Description

The Professional Website &amp; Digital Communications reports to the Team Lead, Corporate Communications and supports the management, development and optimisation of iGovTT's website, social media platforms and other digital communication channels.<div>The position ensures that iGovTT's online presence across its website and social media channels is current, accurate, accessible, engaging and aligned with corporate communications objectives and brand standards. It supports the development, publication and day-to-day management of digital content while using audience insights, analytics and emerging digital practices to strengthen online visibility, engagement and service adoption.</div><div>The role works closely with the Corporate Communications Unit and internal departments to translate programmes, services, initiatives and technical information into clear, user-focused digital experiences and platform-appropriate content.</div><div> </div><div>The position combines website content management, day-to-day social media management, digital communications, online community engagement, search optimisation, analytics and multimedia content support. It is distinct from the broader integrated communications role by maintaining a primary focus on iGovTT's owned digital platforms, online user experience, routine publishing and audience engagement</div><div> </div>

Key and Critical Responsibilities

<div>1. Website Management &amp; Content</div><ul><li>Manage and maintain iGovTT's website content to ensure information is accurate, current, relevant and accessible.</li><li>Coordinate the publication, updating and removal of website content in accordance with established processes.</li><li>Develop and edit web pages, articles, announcements, service information, features and other digital content.</li><li>Review website content regularly and identify outdated, incomplete, duplicated or inaccurate information.</li><li>Work with internal departments to obtain and validate information for publication.</li><li>Ensure website content follows iGovTT's corporate identity, editorial standards and accessibility requirements.</li><li>Organise website content to support ease of navigation and a positive user experience.</li><li>Identify opportunities to improve website structure, functionality, content and user journeys.</li><li>Support website refreshes, redesigns, enhancements and other digital projects.</li></ul> 2. Digital Communications &amp; Content<ul><li>Develop and publish digital content aligned with iGovTT's communications, marketing and organisational priorities.</li><li>Adapt corporate communications content for websites and other digital channels.</li><li>Develop headlines, web copy, articles, features, calls-to-action and other digital content.</li><li>Support the development of digital campaigns, online promotions, awareness initiatives and service-adoption activities.</li><li>Develop and coordinate integrated website and social media content calendars, publishing schedules and approval workflows.</li><li>Repurpose approved corporate and website content for relevant social and digital channels, adapting format and presentation for each platform.</li><li>Support the development of digital-first storytelling, including multimedia, video, graphics and interactive content.</li><li>Ensure digital content is clear, concise, engaging and appropriate for the intended audience.</li></ul> 3. Social Media &amp; Online Engagement<ul><li>Manage the day-to-day operation of iGovTT's approved social media accounts in collaboration with the Corporate Communications &amp; Marketing team.</li><li>Develop, schedule and publish approved social media content in line with content calendars, campaigns, corporate priorities and established approval processes.</li><li>Adapt copy, visuals, video, hashtags, tags, links and calls-to-action for Facebook, Instagram, LinkedIn, TikTok, YouTube and other relevant platforms.</li><li>Maintain rolling social media content calendars and coordinate assets, approvals and publishing deadlines to support consistent and timely activity.</li><li>Monitor comments, direct messages, mentions, tags, questions and audience responses, supporting timely replies and escalating sensitive or technical matters where necessary.</li><li>Conduct social listening to identify relevant conversations, stakeholder sentiment, emerging issues, misinformation, reputational concerns and opportunities for engagement.</li><li>Support live and near-real-time digital coverage of events, launches, stakeholder engagements and organisational activities, including Stories, Reels, short-form video and live updates where appropriate.</li><li>Identify emerging social media trends, platform features, content formats and audience behaviours relevant to iGovTT, and recommend practical opportunities for adoption.</li><li>Support audience growth and engagement by testing and refining approved content formats, posting times, captions, calls-to-action and distribution approaches.</li><li>Coordinate the repurposing of website, campaign and corporate content for social channels while maintaining message, brand and visual consistency.</li><li>Maintain appropriate records of social media content, approvals, publishing activity and significant online interactions.</li></ul> 4. Search Engine Optimisation &amp; Digital Visibility<ul><li>Apply basic and intermediate SEO principles to website content.</li><li>Develop search-friendly page titles, headings, descriptions, keywords and other relevant metadata.</li><li>Monitor website search performance and identify opportunities to improve discoverability.</li><li>Review website content for search relevance, readability and user intent.</li><li>Support strategies to increase organic traffic and visibility of iGovTT services, programmes and information.</li><li>Stay current with developments in search, digital discovery and online content practices.</li></ul> 5. Digital Campaigns &amp; User Experience<ul><li>Support the development and execution of digital campaigns aligned with corporate and marketing objectives.</li><li>Develop digital content journeys that guide users from awareness to information, engagement and service adoption.</li><li>Review user journeys and identify opportunities to improve navigation, accessibility and conversion.&nbsp;</li><li>Develop clear calls-to-action and supporting content for priority services and campaigns.</li><li>Support online launches, awareness campaigns, service promotions and other digital initiatives.</li><li>Coordinate digital assets and content across campaigns to ensure consistency and timely publication.</li></ul> 6. Analytics, Monitoring &amp; Reporting<ul><li>Monitor website traffic, user behaviour, engagement, content performance and other relevant digital indicators.&nbsp;</li><li>Use website and social media analytics to evaluate content effectiveness.</li><li>Track platform-specific social media indicators, including reach, impressions, engagement rate, follower growth, video views, clicks, referrals and other relevant measures.</li><li>Use channel and content performance data to recommend improvements to publishing times, formats, audience targeting, calls-to-action and content mix.</li><li>Prepare regular digital performance reports and dashboards.</li><li>Identify trends, gaps and opportunities based on audience and performance data.</li><li>Make recommendations to improve website performance, content engagement, audience reach and service adoption.</li><li>Monitor digital issues, broken links, outdated content and other website performance concerns and coordinate corrective action.</li></ul> 7. Multimedia &amp; Digital Production<ul><li>Support the development of photographs, graphics, short-form videos, infographics and other digital assets.</li><li>Assist with basic video editing and preparation of digital content.</li><li>Develop simple visual assets using Canva or similar platforms.</li><li>Support the production of tutorials, explainers, FAQs and other user-focused digital content.</li><li>Ensure digital assets are appropriately formatted and optimised for their intended platforms.</li><li>Prepare and optimise social-first assets, including vertical video, short-form clips, carousels, thumbnails, captions and platform-specific versions where required.</li><li>Maintain an organised digital library of website and multimedia assets.</li></ul> 8. Digital Governance, Brand &amp; Quality Assurance<ul><li>Ensure website and digital content complies with iGovTT's corporate identity and communications standards.</li><li>Support consistent tone, messaging and presentation across digital channels.</li><li>&nbsp;Conduct routine content and quality checks to identify errors, broken links and inconsistencies.</li><li>Support the application of accessibility, usability and content-governance standards.</li><li>Maintain appropriate records of website updates, content approvals and digital activities.</li><li>Apply approved social media moderation, response and escalation procedures to support consistent and appropriate online engagement.</li><li>Support good governance of social media accounts, including access coordination, publishing controls and adherence to approved platform-management practices.</li><li>Work with technical teams, vendors and internal stakeholders to resolve website and digital-content issues.</li></ul> 9. General<ul><li>Collaborate with the Corporate Communications &amp; Marketing team and internal departments to support organisational priorities.</li><li>Maintain current knowledge of website technologies, social media platform developments, digital communications, SEO, analytics, emerging content formats and online audience behaviours.</li><li>Provide digital communications advice and support to internal stakeholders where appropriate.</li><li>Perform other related duties as required.</li></ul> <div> </div>

Key Competencies

Knowledge and Experience<ul><li>Minimum 3 - 5 years' experience in website management, digital communications, digital marketing, content management, communications or a related field.</li><li>Demonstrated experience managing website content and digital communication channels.</li><li>Experience with content management systems and website publishing platforms.</li><li>Strong understanding of digital communications and online audience behaviour.</li><li>Strong writing, editing and proofreading skills.</li><li>Ability to translate technical or complex information into clear, user-friendly digital content.</li><li>Working knowledge of SEO principles and digital content optimisation.</li><li>Experience using website and social media analytics tools.</li><li>Experience developing and managing digital content calendars.</li><li>Demonstrated knowledge of major social media platforms, platform-specific content formats, publishing practices and online audience engagement.</li><li>Practical experience managing or supporting day-to-day social media publishing, community engagement and content scheduling.</li><li>Experience monitoring social media performance and using audience insights to improve content, engagement and channel growth.</li><li>Familiarity with social listening, online issue identification and appropriate escalation of sensitive digital interactions.</li><li>Basic knowledge of graphic design and multimedia content production.</li><li>Experience with Canva or similar content-creation tools.</li><li>Basic knowledge of HTML/CSS or website structure would be an asset.</li><li>Strong attention to detail and commitment to content accuracy.</li><li>Strong organisational and project-management skills.</li><li>Ability to manage multiple digital projects and deadlines.</li><li>Ability to work independently and collaboratively with technical and non-technical teams.</li><li>Strong understanding of corporate branding and online reputation.</li></ul> Digital &amp; Technical Skills<ul><li>Website content management systems.</li><li>Website publishing and content administration.</li><li>SEO and search optimisation.</li><li>Google Analytics or equivalent analytics platforms.</li><li>Social media management, publishing and scheduling tools.</li><li>Platform-specific content optimisation for Facebook, Instagram, LinkedIn, TikTok, YouTube and emerging channels.</li><li>Social media analytics, KPI tracking and channel performance reporting.</li><li>Community management, social listening and online response/escalation workflows.</li><li>Short-form video, Stories, Reels, carousels and other social-first content formats.</li><li>Digital content planning and content calendars.</li><li>Canva or similar graphic-design platforms.</li><li>Basic video editing and multimedia production.</li><li>Website accessibility and usability principles.</li><li>Basic HTML/CSS knowledge.</li><li>Digital campaign management.</li><li>Online audience engagement and community management.</li><li>Content performance analysis and reporting.</li></ul> Education/Accomplishments<ul><li>Bachelors Degree in Communications, Marketing or another related field</li></ul>

Professional - Website &amp; Digital Communications

Job Information

iGovTT

Job Description

Key and Critical Responsibilities

Key Competencies

Login

Alerts

Professional - Website & Digital Communications