Ministry of Transport and Civil Aviation
Port of Spain
Job Description
The Marketing and Communications Manager is responsible for researching and developing new business opportunities, establishing and maintaining marketing strategies to achieve the organisations objectives, and managing stakeholder relationships. The position is also responsible for overseeing the organisations internal and external communications, promoting its services, strengthening its corporate brand, and enhancing public awareness of the organisation.
Key and Critical Responsibilities
<ul><li>Research and identify new business opportunities, market trends and potential customers to support the organisations growth and revenue objectives.</li><li>Develop and implement strategic marketing plans and initiatives for existing and new products and services.</li><li>Conduct market research to assess customer needs, market requirements, competitor activities and opportunities for service improvement.</li><li>Develop and implement strategies to retain existing customers and attract new customers.</li><li>Promote the organisations services to prospective and existing customers through targeted marketing campaigns, presentations and other promotional activities.</li><li>Develop and maintain the VMCOTT brand to strengthen market positioning, enhance public awareness and support business development</li><li>Monitor the effectiveness of marketing initiatives and prepare reports on marketing activities, customer engagement and business development opportunities.</li><li>Develop and implement the organisation's communications strategy in alignment with its corporate strategic objectives.</li><li>Manage the preparation and dissemination of internal and external communications to ensure consistency, accuracy and professionalism. </li><li>Improve public public awareness of the organization, its products, services and corporate initiatives. </li><li>Establish and maintain effective relationships with internal and external stakeholders, including customers, business partners, government agencies and other relevant organisations. </li><li>Prepare corporate communications, promotional materials, presentations, publications and other information for internal and external distribution. </li><li>Represent VMCOTT at meetings, industry events, stakeholder engagements and other relevant functions, as required. </li><li>Ensure that all marketing and communications activities uphold the organisation's corporate image, values and objectives. </li><li>Manage and coordinate marketing, advertising, promotional and public relations activities.</li><li>Plan, coordinate and manage corporate events, exhibitions, customer engagement activities and other promotional initiatives. </li><li>Identify appropriate advertising channels and promotional opportunities to maximise the organization's visibility and reach. </li><li>Coordinate the development and production of marketing materials and ensure their timely delivery and distribution. </li><li>Evaluate the effectiveness of advertising campaigns, promotional activities and corporate events. </li><li>Manage relationships with external service providers, advertising agencies, media representatives and other relevant stakeholders as required. </li><li>Established performance standards, objectives and work plans for staff under supervision. </li><li>Monitor, evaluate and appraise staff performance on an ongoing basis. </li><li>Identify staff development needs and implement appropriate performance improvement and training initiatives. </li><li>Provide guidance, coaching and mentorship to staff to support professional development and the achievement of departmental objectives. </li><li>Promote teamwork, accountability, efficiency and adherence to organisational policies and procedures.</li><li>Maintain desirable health and safety standards consistent with a safe, comfortable and productive working environment. </li><li>Ensure that marketing and communications activities comply with applicable organisational policies, procedures and relevant requirements.</li><li>Prepare reports, proposals, presentations and other documentation relating to marketing, communications and business development activities. </li><li>Assist in the preparation of contracts, requests for proposals and other related documents, as required.</li><li>Perform any other related duties as assigned by the Chief Executive Officer.&nbsp;</li></ul>
Key Competencies
<ul><li>Excellent written and verbal communication skills.</li><li>Strong strategic planning, marketing and business development skills.&nbsp;</li><li>Ability to work effectively under tight deadlines and manage multiple projects independently.&nbsp;</li><li>High levels of professionalism, discretion, sound judgement and initiative.&nbsp;</li><li>Strong presentation, negotiation and influencing skills.&nbsp;</li><li>&nbsp;Excellent organisational skills and keen attention to detail.&nbsp;</li><li>Ability to establish and maintain effective working relationships with internal and external stakeholders.&nbsp;</li><li>Proficiency in computer applications, including Microsoft Office Suite and relevant marketing and project management software.&nbsp;</li><li>Ability to work effectively as part of a team and adapt to changing priorities and work assignments.&nbsp;</li><li>Ability to prepare reports, proposals, presentations, contracts and requests for proposals.&nbsp;</li><li>Ability to coach, guide, supervise and mentor staff.&nbsp;</li><li>Strong analytical, research and problem-solving skills.</li><li>Ability to plan, coordinate and evaluate marketing campaigns, promotional activities and corporate events.&nbsp;</li><li>Ability to make effective public presentations and represent the organisation professionally.&nbsp;&nbsp;</li></ul><p><br></p><p><b>Qualifications and Experience</b></p><ul><li>A Bachelor of Science degree in Marketing, Mass Communications or a related discipline.&nbsp;</li><li>A postgraduate degree in Marketing, Marketing, Mass Communications, Business Administration or a related field would be an asset.&nbsp;</li><li>A minimum of five (5) years' experience in marketing , mass communications, public relations or a related field, including experience at the managerial level.</li><li>Formal training in project management or a related discipline</li><li>Computer literacy, including proficiency in Microsoft Office Suite and Microsoft Project or equivalent project management software.&nbsp;</li><li>Possession of a valid driver's licence</li><li>An equivalent combination of relevant training, qualifications and experience may considered.&nbsp;</li></ul><p><br></p>