Public Transport Service Corporation
Port of Spain
Job Description
The Social Media & Multimedia Officer will be responsible for developing and executing the Corporations visual, multimedia and social media content. The incumbent will manage PTSCs approved social media platforms and provide graphic design, photography, videography and video production support within the Marketing & Communication Department. The role involves producing high-quality digital and print materials, advertisements, and engaging corporate communications in accordance with the Corporations established brand standards.
Key and Critical Responsibilities
Design and produce graphic, digital and multimedia content for advertising, marketing, promotional activities and corporate communications.<div> Manage PTSCs approved social media platforms, including content creation, scheduling, publishing, monitoring and audience engagement.</div><div> Develop and maintain social media content calendars and ensure consistency with the Corporations corporate identity and brand guidelines.</div><div> Create photography, videos, reels and other multimedia content to support corporate events, marketing campaigns and promotional initiatives.</div><div> Develop creative materials to promote the Corporations revenue-generating products and services, including transit advertising, bus wraps, digital screen advertising, tours and charters.</div><div> Coordinate traditional and digital media advertising placements and liaise with media houses, printers, advertising agencies and other service providers.</div><div> Monitor and analyse social media and digital marketing performance, prepare reports and recommend improvements.</div><div> Monitor traditional and social media for mentions, complaints, commendations and other public feedback relating to the Corporation, escalating matters to the relevant departments as necessary.</div><div> Maintain an organised digital archive of marketing materials and collaborate with internal departments to support marketing and corporate communication initiatives.</div><div> Keep abreast of emerging digital media trends and technologies and perform other related duties as assigned.</div><div><br></div>
Key Competencies
<b>MINIMUM QUALIFICATION AND EXPERIENCE:</b><div> Bachelors Degree in Marketing, Communications, Graphic Design, Digital Media, Multimedia Production or a related discipline from a recognised institution.</div><div> Minimum of five (5) years relevant professional experience in graphic design, multimedia content creation, digital marketing and/or social media management.</div><div> Demonstrated experience managing multiple social media platforms and producing corporate, commercial and promotional content.</div><div> Experience in photography, videography, video editing, and preparing artwork for digital and print production would be an asset.</div><div><br></div><div><span style="letter-spacing: 0.4px;"><b>REQUIRED SKILLS AND KNOWLEDGE:</b></span></div><div> Candidates must submit a professional portfolio demonstrating their graphic design, multimedia production and digital content creation capabilities</div><div> Familiarity with social media platforms (e.g., Facebook, Twitter, Instagram, LinkedIn) and management tools (e.g., Hootsuite, Buffer).</div><div> Basic knowledge of graphic design and video editing</div><div> Basic understanding of website management and SEO principles</div><div> Strong writing and editing skills.</div><div> Excellent organisational and project management skills, with the ability to prioritize tasks effectively</div><div> Ability to work collaboratively in a team environment</div><div>Any combination of experience and academic qualifications from which comparable knowledge, skills and abilities have been achieved.</div><div><br></div>