Team Lead - Corporate Communications and Marketing

Key and Critical Responsibilities

<b>1. Brand Management & Strategic Positioning </b><div> </div><ul><li>Defines, maintains, and evolves iGovTTs corporate brand identity and messaging. </li><li>Translates organisational strategy and delivery outcomes into clear, compelling narratives for internal and external audiences. </li><li>Ensures consistency, professionalism, and credibility across all communication channels and touchpoints. </li><li>Positions iGovTT as a trusted delivery partner and enabler within the national digital ecosystem. </li></ul><div><b>2. Integrated Marketing & Digital Engagement </b></div><ul><li>Designs and execute integrated marketing and digital engagement strategies to: </li></ul><div>           o Increase awareness and trust in iGovTT-enabled digital services </div><div>           o Support go-to-market for iGovTT service lines aligned to cost-recovery objectives </div><div>           o Drive engagement and support adoption initiatives </div><div>           o Define and report adoption KPIs end-to-end and partner with delivery teams to remove adoption friction. </div><ul><li>Builds, optimise, and manage digital, social media, and content campaigns aligned to organisational objectives. </li><li>Analyses market trends, user behaviour, and the digital landscape to inform campaign design and optimisation. </li><li>Monitors, evaluates, and reports on marketing performance using data-driven insights. </li></ul><div><b>3. Strategic Communications & Reputation Management </b></div><ul><li>Leads corporate, programme, executive, and crisis communications. </li><li>Prepares speeches, press releases, briefings, key messages, and other high-impact communication materials for senior leadership. </li><li>Translates complex ICT and digital initiatives into accessible, value-driven messages for diverse audiences. </li><li>Protects and enhance iGovTTs reputation through proactive communications planning and execution. </li></ul><div><b>4. Stakeholder Engagement </b></div><ul><li>Leads communications-led stakeholder engagement focused on: </li></ul><div>            o Awareness-building </div><div>            o Confidence and trust </div><div>            o Understanding and adoption of digital services. </div><ul><li>Collaborates with internal business units to ensure consistent messaging and alignment. </li><li>Supports executive participation in external engagements through messaging, briefs, and communications support. </li></ul><div><b>5. Thought Leadership & Content Strategy </b></div><ul><li>Coordinates and package thought leadership content that showcases iGovTTs: </li></ul><div>            o Delivery outcomes </div><div>            o Innovations </div><div>            o Lessons learned and best practices in collaboration with the other teams. </div><ul><li>Oversees the creation and dissemination of high-quality content across digital platforms, websites, publications, and internal channels. </li><li>Monitors global ICT, GovTech, and digital transformation trends to identify opportunities for positioning and communication. </li></ul><div><b>6. Internal Communications & Change Enablement </b></div><ul><li>Leads internal communications to support: </li></ul><div>            o Organisational change initiatives </div><div>            o Culture development </div><div>            o Business transformation programmes. </div><ul><li>Ensures staff understand iGovTTs mandate, strategic priorities, and role in national digital advancement. </li><li>Promotes effective information sharing and employee engagement across the organisation. </li></ul><div><b>7. Corporate Social Responsibility & Representation </b></div><ul><li>Leads brand-aligned corporate social responsibility initiatives to strengthen stakeholder relationships and organisational reputation. </li><li>Recommends and support iGovTTs participation in associations, forums, and initiatives aligned with its mission. </li><li>Represents iGovTT at external events and forums as required, within the scope of communications and brand representation. </li></ul><div><b>8. Performance Management, Governance & Capability </b></div><ul><li>Develops, monitor, and report on communications and marketing KPIs. </li><li>Manages marketing budgets, schedules, and external service providers. </li><li>Establishes standards, policies, and procedures governing communications, branding, and digital engagement. </li><li>Leads, coach, and develop the Corporate Communications and Marketing Team, building capability and future readiness. </li></ul><div><br></div><div> </div><div> </div><div> </div><div> </div><div> </div><div> </div><div> </div><div> </div><div> </div><div> </div><div> </div><div> </div><div> </div><div> </div><div> </div><div> </div><div> </div><div> </div><div> </div><div> </div><div> </div><div> </div><div> </div><div> </div><div> </div><div> </div><div> </div><div> </div><div> </div><div> </div><div> </div><div> </div><div> </div><div> </div>