Public Transport Service Corporation
Port of Spain
Job Description
This executive-level role is responsible for establishing and leading PTSCs Commercial Revenue Division, with a focus on driving non-fare revenue through advertising, sponsorships, partnerships, and brand monetization. The successful candidate will transform PTSCs transport network into a structured revenue-generating platform, while strengthening stakeholder relationships and enhancing customer experience across all touchpoints.
Key and Critical Responsibilities
Establish advertising and commercialization as a structured profit centre. <div> Develop and implement strategies to diversify revenue beyond passenger fares. </div><div> Monetize PTSCs fleet, terminals, digital assets, and commuter audience. </div><div> Develop and manage strategic partnerships, sponsorships, and corporate alliances. </div><div> Position PTSC as a national mobility media platform. </div><div> Lead customer experience strategy and drive customer satisfaction improvements. </div><div> Oversee brand management, marketing, and public relations functions. </div><div> Develop advertising inventory, pricing frameworks, and media sales strategies. </div><div> Negotiate high-value commercial contracts and agreements. </div><div> Represent the Corporation at local and international engagements. </div><div> Executes related projects and assignments as requested by the General Manager. </div><div><br></div><div> </div>
Key Competencies
<div><span style="letter-spacing: 0.4px;">Strategic commercial acumen.</span></div><div> Leadership and team development. </div><div> Stakeholder engagement and relationship management. </div><div> Customer-focused mindset. </div><div> Strong negotiation and communication skills. </div><div> Analytical and problem-solving abilities. </div><div> Digital literacy and data-driven decision-making. </div><div><br></div><div><b>MINIMUM QUALIFICATION AND EXPERIENCE</b></div><div>Masters Degree in Advertising, Marketing, Business Administration, Commercial Management, or a related field. </div><div>Bachelors Degree in a relevant discipline. </div><div>Professional certifications in Advertising, Media Sales, Public Relations or Brand Strategy will be an asset. </div><div>Minimum of five (5) years senior-level experience in advertising sales, commercial partnerships, stakeholder engagement, or corporate sales leadership. </div><div>Proven track record of revenue generation and commercial growth. </div><div>Experience negotiating large-scale commercial contracts. </div><div>Experience managing cross-functional teams. </div><div>Experience within the public sector or regulated environment will be an asset.</div><div> </div>