Ministry of Culture and Community Development
Port of Spain
Job Description
<p>The incumbent is required to contribute to the achievement of the communications targets of the Ministry/Department and assist in monitoring their implementation. Duties include coordinating media relations strategies, producing and disseminating materials for communicating information about the Ministry/Department and its services; coordinating the content of the intranet or external website and the production of a quarterly newsletter; disseminating reports and publications; and maintain an updated database of contacts and an effective communication system within the Ministry/Department. Depending on work assignment, the incumbent will be required to perform duties in one or more of the Communications functional areas.</p><p>Minimum Experience and Training;</p><ul><li>Minimum of two (2) years' experience in Communications or Public Relations, preferably in the Public Sector;</li><li>Training as evidenced by a recognised University Degree in Communications Studies or a related discipline;</li><li>Any suitable combination of experience and training.</li></ul>
Key and Critical Responsibilities
<div>Strategy and Measurement</div><ul><li>Assists in tracking developments in the Ministry/Department's sector nationally and globally;</li><li>Participates in the design, organisation and implementation of a creative and effective Marketing/Communications Strategy, including content management for the Ministry/Department's digital media and that it is adequately integrated into the Ministry/Department's Operations;</li><li>Participates in the preparation and execution of programmes geared towards educating and informing the Public;</li><li>Conducts research and utilizes other data to analyse and evaluate information to prepare policy documents, briefs, working papers and presentations;</li><li>Assists with relevant research, including but not limited to the conduct of interviews to determine the success and outreach of Information Programmes and initiates corrective action as appropriate;</li><li>Assists in identifying stakeholders' needs and proposes relevant engagement strategies;</li><li>Liaises with Media Services to monitor print and electronic media to keep the Ministry/Department informed of developments within the Communications environment;</li><li>Interprets HR policies and procedures to assist clients with queries and concerns;</li><li>Prepares communications reports, Cabinet/Ministerial Notes, internal notes and other documents;</li></ul><div><div><br></div><div>Product and Events</div><ul><li>Develops and implements marketing, media placement and distribution strategies for the Ministry/Department;</li><li>Assists in the production of literature formats such as booklets, posters, and brochures for public outreach and sensitisation;</li><li>Assists in the development of information and activities such as health and wellness, safety awareness and other cultural and workplace-enhancing projects;</li><li>Performs day-to-day management of the intranet site through the use of a Content Management System, including design, content and technical functions, to ensure that it is useful for staff and that content is up-to-date, accurate and consistent with the Brand Identity Guide;</li><li>Develops and manages internal communication activities involving, engaging, and informing all employees, utilising appropriate communication tools;</li><li>Prepares, develops, writes, and edits content for the intranet, staff newsletter, team briefings, noticeboards, and other internal communications channels, as well as for project briefs;</li><li>Maintains and regularly updates a detailed calendar of events for the Ministry/Department.</li></ul><p><br></p><div>Media and Advertising</div><ul><li>Develops a Media Strategy for each announcement, launch or significant media event;</li><li>Organises and manages press, radio, and television interviews;</li><li>Writes a variety of communications (e.g. press releases, personal interest stories, newsletters, etc.) for the purpose of keeping the media and public informed of the activities of the Ministry/Department;</li><li>Coordinates collateral completion, printing, and distribution to selected media representatives;</li><li>Drafts appropriate responses to adverse publicity;</li><li>Undertakes research on current digital media technology and marketing and communications trends to improve Ministry/Department communications;</li><li>Monitors national, regional, and international news to identify evolving trends and opinions which may impact the work of the Ministry/Department;</li><li>Monitors media scanning databases and redirects any issues to the relevant authorities;</li><li>Provides media summaries and alerts on breaking news.</li></ul><div><br></div><div>Stakeholder Engagement</div><ul><li>Performs protocol duties for the Ministry/Department in accordance with established standards to ensure appropriate etiquette is used in interactions with individuals such as dignitaries and officials;</li><li>Assists in identifying stakeholders' needs and proposes relevant engagement strategies;</li><li>Contributes to the implementation of stakeholder engagement strategies including citizen engagement and events management;</li><li>Develops, manages, and controls procedures for all internal and external correspondence;</li><li>Researches and assembles information for members of the public;</li><li>Distributes relevant educational material on the activities of the Ministry/Department;</li><li>Creates and updates a database/directory of stakeholders' contact information, profiles and services;</li><li>Performs other related duties as required.</li></ul></div><div><br></div>
Key Competencies
<p>Knowledge;</p><ul><li>Knowledge of current theories and practices in communications research, planning and strategy, and the role of mass media;</li><li>Knowledge of media issues, social marketing theory and practice, communications strategies and implementation and behavioural sciences;</li><li>Knowledge of marketing, stakeholder engagement, citizen engagement, public relations, advertising, promotion and other communications methods;</li><li>Knowledge of modern techniques of news gathering and release;</li><li>Knowledge of key Government policies, National Development Strategies, and priorities;</li><li>Some knowledge of the Constitution of The Republic of Trinidad and Tobago;</li><li>Some knowledge of the organisational structure of the Government of Trinidad and Tobago;</li><li>Knowledge of modern techniques of news gathering/event management;</li><li>Knowledge of protocol procedures;</li></ul><div><br></div><p>Skills and Abilities;</p><ul><li>Skills in project implementation;</li><li>Skill in the use of personal computers;</li><li>Ability to use e-government technology platforms;</li><li>Ability to use the internet for research purposes;</li><li>Ability to plan, organize and supervise the work of support staff;</li><li>Ability to communicate at a high level, both orally and in writing;</li><li>Ability to establish and maintain effective working relationships with colleagues, members of the media and the public;</li><li>Proficiency in the use of Microsoft Office Suite.</li></ul><div><br></div>