Job Description
The incumbent is required to contribute to the achievement of the communications targets of the Ministry/Department and assist in monitoring their implementation. Duties include coordinating media relations strategies, producing and disseminating materials for communicating information about the Ministry/Department and its services; coordinating the content of the intranet or external website and the production of a quarterly newsletter; disseminating reports and publications; and maintain an updated database of contacts and an effective communication system within the Ministry/Department. Depending on work assignment, the incumbent will be required to perform duties in one or more of the Communications functional areas.
Key and Critical Responsibilities
<p><b style="letter-spacing: 0.4px;"><u>Strategy and Measurement</u></b><br></p><ul><li>Assists in tracking developments in the Ministry/Department's sector nationally and globally.</li><li>Participates in the design, organisation and implementation of a creative and effective Marketing/Communications Strategy, including content management for the Ministry/Departments digital media and that it is adequately integrated into the Ministry/Departments Operations.</li><li>Participates in the preparation and execution of programmes geared towards educating and informing the Public.</li><li>Conducts research and utilizes other data to analyse and evaluate information to prepare policy documents, briefs, working papers and presentations.</li><li>Assists with relevant research, including but not limited to the conduct of interviews to determine the success and outreach of Information Programmes and initiates corrective action as appropriate.</li><li>Assists in identifying stakeholders' needs and proposes relevant engagement strategies.</li><li>Liaises with Media Services to monitor print and electronic media to keep the Ministry/Department informed of developments within the Communications environment.</li><li>Interprets HR policies and procedures to assist clients with queries and concerns.</li><li>Prepares communications reports, Cabinet/Ministerial Notes, internal notes and other documents.</li></ul><div><div><b><br></b></div><div><b><u>Product and Events</u></b></div><ul><li>Develops and implements marketing, media placement and distribution strategies for the Ministry/Department.</li><li>Assists in the production of literature formats such as booklets, posters, and brochures for public outreach and sensitisation.</li><li>Assists in the development of information and activities such as health and wellness, safety awareness and other cultural and workplace-enhancing projects.</li><li>Performs day-to-day management of the intranet site through the use of a Content Management System, including design, content and technical functions, to ensure that it is useful for staff and that content is up-to-date, accurate and consistent with the Brand Identity Guide.</li><li>Develops and manages internal communication activities involving, engaging, and informing all employees, utilising appropriate communication tools.</li><li>Prepares, develops, writes, and edits content for the intranet, staff newsletter, team briefings, noticeboards, and other internal communications channels, as well as for project briefs.</li><li>Maintains and regularly updates a detailed calendar of events for the Ministry/Department.</li></ul><div><br></div></div><div><div><b><u>Media and Advertising</u></b></div><ul><li>Develops a Media Strategy for each announcement, launch or significant media event.</li><li>Organises and manages press, radio, and television interviews.</li><li>Writes a variety of communications (e.g. press releases, personal interest stories, newsletters, etc.) for the purpose of keeping the media and public informed of the activities of the Ministry/Department.</li><li>Coordinates collateral completion, printing, and distribution to selected media representatives.</li><li>Drafts appropriate responses to adverse publicity.</li><li>Undertakes research on current digital media technology and marketing and communications trends to improve Ministry/Department communications.</li><li>Monitors national, regional, and international news to identify evolving trends and opinions which may impact the work of the Ministry/Department.</li><li>Monitors media scanning databases and redirects any issues to the relevant authorities.</li><li>Provides media summaries and alerts on breaking news.</li></ul><div><u><br></u></div></div><div><div><b><u>Stakeholder Engagement</u></b></div><ul><li>Performs protocol duties for the Ministry/Department in accordance with established standards to ensure appropriate etiquette is used in interactions with individuals such as dignitaries and officials.</li><li>Assists in identifying stakeholders' needs and proposes relevant engagement strategies.</li><li>Contributes to the implementation of stakeholder engagement strategies including citizen engagement and events management.</li><li>Develops, manages, and controls procedures for all internal and external correspondence.</li><li>Researches and assembles information for members of the public.</li><li>Distributes relevant educational material on the activities of the Ministry/Department.</li><li>Creates and updates a database/directory of stakeholders contact information, profiles and&nbsp;<span style="letter-spacing: 0.4px;">services.</span></li><li>Performs other related duties as required.</li></ul></div><div><br></div>
Key Competencies
<p><b>KNOWLEDGE, SKILLS AND ABILITIES</b></p><p><b>KNOWLEDGE:</b></p><ul><li>Knowledge of current theories and practices in communications research, planning and strategy, and the role of mass media.</li><li>Knowledge of media issues, social marketing theory and practice, communications strategies and implementation and behavioural sciences.</li><li>Knowledge of marketing, stakeholder engagement, citizen engagement, public relations, advertising, promotion and other communications methods.</li><li>Knowledge of modern techniques of news gathering and release.</li><li>Knowledge of key Government policies, National Development Strategies, and priorities</li><li>Some knowledge of the Constitution of The Republic of Trinidad and Tobago;</li><li>Some knowledge of the organisational structure of the Government of Trinidad and Tobago;</li><li>Knowledge of modern techniques of news gathering/event management.</li><li>Knowledge of protocol procedures</li></ul><p><br></p><div><b><span style="font-size:12.0pt;mso-bidi-font-size:11.0pt;font-family:" calibri",sans-serif;="" mso-fareast-font-family:calibri;color:#252525;mso-ansi-language:en-us;="" mso-fareast-language:en-us;mso-bidi-language:ar-sa"="">SKILLS<span style="letter-spacing:-.1pt"> </span>AND<span style="letter-spacing:-.1pt"> </span>ABILITIES:</span></b></div><div><ul><li><font color="#252525" face="Calibri, sans-serif"><span style="font-size: 16px; font-family: " work="" sans";"="">Skills in project implementation</span></font></li><li><font color="#252525" face="Calibri, sans-serif"><span style="font-size: 16px; font-family: " work="" sans";"="">Skill in the use of personal computers.</span></font></li><li><font color="#252525" face="Calibri, sans-serif"><span style="font-size: 16px; font-family: " work="" sans";"="">Ability to use e-government technology platforms.</span></font></li><li><font color="#252525" face="Calibri, sans-serif"><span style="font-size: 16px; font-family: " work="" sans";"="">Ability to use the internet for research purposes.</span></font></li><li><font color="#252525" face="Calibri, sans-serif"><span style="font-size: 16px; font-family: " work="" sans";"="">Ability to plan, organize and supervise the work of support staff.</span></font></li><li><font color="#252525" face="Calibri, sans-serif"><span style="font-size: 16px; font-family: " work="" sans";"="">Ability to communicate at a high level, both orally and in writing.</span></font></li><li><font color="#252525" face="Calibri, sans-serif"><span style="font-size: 16px; font-family: " work="" sans";"="">Ability to establish and maintain effective working relationships with colleagues, members of the media and the public.</span></font></li><li><font color="#252525" face="Calibri, sans-serif"><span style="font-size: 16px; font-family: " work="" sans";"="">Proficiency in the use of Microsoft Office Suite</span></font></li></ul><div style="color: rgb(37, 37, 37); font-family: Calibri, sans-serif; font-size: 12pt;"><b><br></b></div><div style="color: rgb(37, 37, 37); font-family: Calibri, sans-serif; font-size: 12pt;"><span style="font-weight: bolder; letter-spacing: 0.4px;">MINIMUM EXPERIENCE AND TRAINING:</span></div><ul><li style="color: rgb(37, 37, 37); font-family: Calibri, sans-serif; font-size: 12pt;"><span style="font-size: 10pt; text-indent: -0.25in; letter-spacing: 0.4px;">Minimum</span><span style="font-size: 10pt; text-indent: -0.25in; letter-spacing: -0.2pt;"> </span><span style="font-size: 10pt; text-indent: -0.25in; letter-spacing: 0.4px;">of</span><span style="font-size: 10pt; text-indent: -0.25in; letter-spacing: -0.1pt;"> </span><span style="font-size: 10pt; text-indent: -0.25in; letter-spacing: 0.4px;">two</span><span style="font-size: 10pt; text-indent: -0.25in; letter-spacing: -0.1pt;"> </span><span style="font-size: 10pt; text-indent: -0.25in; letter-spacing: 0.4px;">(2)</span><span style="font-size: 10pt; text-indent: -0.25in; letter-spacing: -0.15pt;"> </span><span style="font-size: 10pt; text-indent: -0.25in; letter-spacing: 0.4px;">years</span><span style="font-size: 10pt; text-indent: -0.25in; letter-spacing: -0.1pt;"> </span><span style="font-size: 10pt; text-indent: -0.25in; letter-spacing: 0.4px;">experience</span><span style="font-size: 10pt; text-indent: -0.25in; letter-spacing: -0.2pt;"> </span><span style="font-size: 10pt; text-indent: -0.25in; letter-spacing: 0.4px;">in</span><span style="font-size: 10pt; text-indent: -0.25in; letter-spacing: -0.1pt;"> </span><span style="font-size: 10pt; text-indent: -0.25in; letter-spacing: 0.4px;">Communications</span><span style="font-size: 10pt; text-indent: -0.25in; letter-spacing: -0.1pt;"> </span><span style="font-size: 10pt; text-indent: -0.25in; letter-spacing: 0.4px;">or</span><span style="font-size: 10pt; text-indent: -0.25in; letter-spacing: -0.1pt;"> </span><span style="font-size: 10pt; text-indent: -0.25in; letter-spacing: 0.4px;">Public</span><span style="font-size: 10pt; text-indent: -0.25in; letter-spacing: 0.1pt;"> </span><span style="font-size: 10pt; text-indent: -0.25in; letter-spacing: 0.4px;">Relations,</span><span style="font-size: 10pt; text-indent: -0.25in; letter-spacing: -0.1pt;"> </span><span style="font-size: 10pt; text-indent: -0.25in; letter-spacing: 0.4px;">preferably</span><span style="font-size: 10pt; text-indent: -0.25in; letter-spacing: -0.15pt;"> </span><span style="font-size: 10pt; text-indent: -0.25in; letter-spacing: 0.4px;">in</span><span style="font-size: 10pt; text-indent: -0.25in; letter-spacing: -0.05pt;"> </span><span style="font-size: 10pt; text-indent: -0.25in; letter-spacing: 0.4px;">the</span><span style="font-size: 10pt; text-indent: -0.25in; letter-spacing: -0.15pt;"> </span><span style="font-size: 10pt; text-indent: -0.25in; letter-spacing: 0.4px;">Public</span><span style="font-size: 10pt; text-indent: -0.25in; letter-spacing: -0.15pt;"> </span><span style="font-size: 10pt; text-indent: -0.25in; letter-spacing: 0.4px;">Sector.</span></li><li style="color: rgb(37, 37, 37); font-family: Calibri, sans-serif; font-size: 12pt;">Training<span style="font-size: 10pt; text-indent: -0.25in; color: rgb(0, 0, 0); font-family: " work="" sans",="" sans-serif;="" letter-spacing:="" -0.2pt;"=""> </span><span style="font-size: 10pt; text-indent: -0.25in; color: rgb(0, 0, 0); font-family: " work="" sans",="" sans-serif;="" letter-spacing:="" 0.4px;"="">as</span><span style="font-size: 10pt; text-indent: -0.25in; color: rgb(0, 0, 0); font-family: " work="" sans",="" sans-serif;="" letter-spacing:="" -0.15pt;"=""> </span><span style="font-size: 10pt; text-indent: -0.25in; color: rgb(0, 0, 0); font-family: " work="" sans",="" sans-serif;="" letter-spacing:="" 0.4px;"="">evidenced</span><span style="font-size: 10pt; text-indent: -0.25in; color: rgb(0, 0, 0); font-family: " work="" sans",="" sans-serif;="" letter-spacing:="" -0.15pt;"=""> </span><span style="font-size: 10pt; text-indent: -0.25in; color: rgb(0, 0, 0); font-family: " work="" sans",="" sans-serif;="" letter-spacing:="" 0.4px;"="">by</span><span style="font-size: 10pt; text-indent: -0.25in; color: rgb(0, 0, 0); font-family: " work="" sans",="" sans-serif;="" letter-spacing:="" -0.15pt;"=""> </span><span style="font-size: 10pt; text-indent: -0.25in; color: rgb(0, 0, 0); font-family: " work="" sans",="" sans-serif;="" letter-spacing:="" 0.4px;"="">a</span><span style="font-size: 10pt; text-indent: -0.25in; color: rgb(0, 0, 0); font-family: " work="" sans",="" sans-serif;="" letter-spacing:="" -0.15pt;"=""> </span><span style="font-size: 10pt; text-indent: -0.25in; color: rgb(0, 0, 0); font-family: " work="" sans",="" sans-serif;="" letter-spacing:="" 0.4px;"="">recognised</span><span style="font-size: 10pt; text-indent: -0.25in; color: rgb(0, 0, 0); font-family: " work="" sans",="" sans-serif;="" letter-spacing:="" -0.15pt;"=""> </span><span style="font-size: 10pt; text-indent: -0.25in; color: rgb(0, 0, 0); font-family: " work="" sans",="" sans-serif;="" letter-spacing:="" 0.4px;"="">University</span><span style="font-size: 10pt; text-indent: -0.25in; color: rgb(0, 0, 0); font-family: " work="" sans",="" sans-serif;="" letter-spacing:="" -0.15pt;"=""> </span><span style="font-size: 10pt; text-indent: -0.25in; color: rgb(0, 0, 0); font-family: " work="" sans",="" sans-serif;="" letter-spacing:="" 0.4px;"="">Degree</span><span style="font-size: 10pt; text-indent: -0.25in; color: rgb(0, 0, 0); font-family: " work="" sans",="" sans-serif;="" letter-spacing:="" -0.2pt;"=""> </span><span style="font-size: 10pt; text-indent: -0.25in; color: rgb(0, 0, 0); font-family: " work="" sans",="" sans-serif;="" letter-spacing:="" 0.4px;"="">in Communications</span><span style="font-size: 10pt; text-indent: -0.25in; color: rgb(0, 0, 0); font-family: " work="" sans",="" sans-serif;="" letter-spacing:="" -0.15pt;"=""> </span><span style="font-size: 10pt; text-indent: -0.25in; color: rgb(0, 0, 0); font-family: " work="" sans",="" sans-serif;="" letter-spacing:="" 0.4px;"="">Studies</span><span style="font-size: 10pt; text-indent: -0.25in; color: rgb(0, 0, 0); font-family: " work="" sans",="" sans-serif;="" letter-spacing:="" -0.15pt;"=""> </span><span style="font-size: 10pt; text-indent: -0.25in; color: rgb(0, 0, 0); font-family: " work="" sans",="" sans-serif;="" letter-spacing:="" 0.4px;"="">or</span><span style="font-size: 10pt; text-indent: -0.25in; color: rgb(0, 0, 0); font-family: " work="" sans",="" sans-serif;="" letter-spacing:="" -0.15pt;"=""> </span><span style="font-size: 10pt; text-indent: -0.25in; color: rgb(0, 0, 0); font-family: " work="" sans",="" sans-serif;="" letter-spacing:="" 0.4px;"="">a</span><span style="font-size: 10pt; text-indent: -0.25in; color: rgb(0, 0, 0); font-family: " work="" sans",="" sans-serif;="" letter-spacing:="" -0.2pt;"=""> </span><span style="font-size: 10pt; text-indent: -0.25in; color: rgb(0, 0, 0); font-family: " work="" sans",="" sans-serif;="" letter-spacing:="" 0.4px;"="">related</span><span style="font-size: 10pt; text-indent: -0.25in; color: rgb(0, 0, 0); font-family: " work="" sans",="" sans-serif;="" letter-spacing:="" -0.15pt;"=""> </span><span style="font-size: 10pt; text-indent: -0.25in; color: rgb(0, 0, 0); font-family: " work="" sans",="" sans-serif;="" letter-spacing:="" 0.4px;"="">discipline.</span></li><li style="color: rgb(37, 37, 37); font-family: Calibri, sans-serif; font-size: 12pt;">Any<span style="font-size: 10pt; text-indent: -0.25in; color: rgb(0, 0, 0); font-family: " work="" sans",="" sans-serif;="" letter-spacing:="" -0.15pt;"=""> </span><span style="font-size: 10pt; text-indent: -0.25in; color: rgb(0, 0, 0); font-family: " work="" sans",="" sans-serif;="" letter-spacing:="" 0.4px;"="">suitable</span><span style="font-size: 10pt; text-indent: -0.25in; color: rgb(0, 0, 0); font-family: " work="" sans",="" sans-serif;="" letter-spacing:="" -0.2pt;"=""> </span><span style="font-size: 10pt; text-indent: -0.25in; color: rgb(0, 0, 0); font-family: " work="" sans",="" sans-serif;="" letter-spacing:="" 0.4px;"="">combination</span><span style="font-size: 10pt; text-indent: -0.25in; color: rgb(0, 0, 0); font-family: " work="" sans",="" sans-serif;="" letter-spacing:="" -0.05pt;"=""> </span><span style="font-size: 10pt; text-indent: -0.25in; color: rgb(0, 0, 0); font-family: " work="" sans",="" sans-serif;="" letter-spacing:="" 0.4px;"="">of</span><span style="font-size: 10pt; text-indent: -0.25in; color: rgb(0, 0, 0); font-family: " work="" sans",="" sans-serif;="" letter-spacing:="" -0.25pt;"=""> </span><span style="font-size: 10pt; text-indent: -0.25in; color: rgb(0, 0, 0); font-family: " work="" sans",="" sans-serif;="" letter-spacing:="" 0.4px;"="">experience</span><span style="font-size: 10pt; text-indent: -0.25in; color: rgb(0, 0, 0); font-family: " work="" sans",="" sans-serif;="" letter-spacing:="" -0.2pt;"=""> </span><span style="font-size: 10pt; text-indent: -0.25in; color: rgb(0, 0, 0); font-family: " work="" sans",="" sans-serif;="" letter-spacing:="" 0.4px;"="">and</span><span style="font-size: 10pt; text-indent: -0.25in; color: rgb(0, 0, 0); font-family: " work="" sans",="" sans-serif;="" letter-spacing:="" -0.1pt;"=""> </span><span style="font-size: 10pt; text-indent: -0.25in; color: rgb(0, 0, 0); font-family: " work="" sans",="" sans-serif;="" letter-spacing:="" 0.4px;"="">training</span></li></ul><div style="color: rgb(37, 37, 37); font-family: Calibri, sans-serif; font-size: 12pt;"></div></div>
