Job Description
<p class="MsoNormal" style="text-align: justify; ">The incumbent is required to contribute to the achievement of the communications targets of the Ministry/Department and assist in monitoring their implementation. Duties include coordinating media relations strategies, producing and disseminating materials for communicating information about the Ministry/Department and its services; coordinating the content of the intranet or external website and the production of a quarterly newsletter; disseminating reports and publications; and maintain an updated database of contacts and an effective communication system within the Ministry/Department. Depending on work assignment, the incumbent will be required to perform duties in one or more of the Communications functional areas.<o:p></o:p></p>
Key and Critical Responsibilities
<p class="MsoNormal"><b>DUTIES AND RESPONSIBILITIES:</b><o:p></o:p></p> <p class="MsoNormal"><b>Strategy and Measurement<o:p></o:p></b></p> <ul><li style="text-align: justify; ">Assists in tracking developments in the Ministry/Departments sector nationally and globally.<o:p></o:p></li><li style="text-align: justify;">Participates in the design, organization and implementation of a creative and effective Marketing/Communications Strategy including content management for the Ministry/Departments website ensuring that it is adequately integrated into the Ministry/Departments Operations.</li><li style="text-align: justify;">Participates in the preparation and execution of programmes geared towards educating and informing the Public.<o:p></o:p></li><li style="text-align: justify;">Conducts research and utilizes other data in the analysis and evaluation of information for the preparation of policy documents, briefs, working papers and presentations.<o:p></o:p></li><li style="text-align: justify;">Assists with relevant research including but not limited to the conduct of interviews to determine the success and outreach of Information Programmes and initiates corrective action as appropriate.<o:p></o:p></li><li style="text-align: justify;">Assists in identifying stakeholders needs and proposes relevant engagement strategies.<o:p></o:p></li><li style="text-align: justify;">Liaises with Media Services to monitor print and electronic media to keep the Ministry/Department informed of developments within the Communications environment.<o:p></o:p></li><li style="text-align: justify;">Interprets HR policies and procedures to assist clients with queries and concerns.<o:p></o:p></li><li style="text-align: justify;">Prepares communications reports, Cabinet/Ministerial Notes, internal notes and other documents.<o:p></o:p></li></ul> <p class="MsoNormal"><o:p>&nbsp;</o:p></p> <p class="MsoNormal"><b>Product and Events<o:p></o:p></b></p> <ul><li style="text-align: justify; ">Develops and implements marketing, media placement and distribution strategies for the Ministry/Department.<o:p></o:p></li><li style="text-align: justify;">Assists in the production of literature formats such as booklets, posters, brochures for public outreach and sensitization.<o:p></o:p></li><li style="text-align: justify;">Assists in the development of information and activities such as health and wellness, safety awareness and other cultural and workplace enhancing projects.<o:p></o:p></li><li style="text-align: justify;">Performs day-to-day management of the intranet site through the use of a Content Management System, including design, content and technical functions, to ensure that it is useful for staff and that content is up-to-date, accurate and consistent with the Brand Identity Guide.<o:p></o:p></li><li style="text-align: justify;">Develops and manages internal communication activities which involve, engage and inform all employees, utilizing appropriate communication tools.<o:p></o:p></li><li style="text-align: justify;">Prepares, develops, writes and edits content for the intranet, staff newsletter, team briefings, noticeboards and other internal communications channels as well as for project briefs.<o:p></o:p></li><li style="text-align: justify;">Maintains and regularly updates a detailed calendar of events or Forward Diary for the Ministry/Department.</li></ul><p style="text-align: justify;"><br></p> <p class="MsoNormal"><b>Media and Advertising<o:p></o:p></b></p> <ul><li style="text-align: justify; ">Develops a Media Strategy for each announcement, launch or significant media event.<o:p></o:p></li><li style="text-align: justify;">Organizes and manages press, radio and television interviews.<o:p></o:p></li><li style="text-align: justify;">Writes a variety of communications (e.g., press releases, personal interest stories, newsletters, etc.) for the purpose of keeping the media and public informed of the activities of the Ministry/Department.<o:p></o:p></li><li style="text-align: justify;">Coordinates the completion, printing, and distribution of corporate collateral to selected media representatives.<o:p></o:p></li><li style="text-align: justify;">Drafts appropriate responses to adverse publicity.<o:p></o:p></li><li style="text-align: justify;">Undertakes research on current web and internet technology and trends in marketing and communications for the purpose of keeping current.<o:p></o:p></li><li style="text-align: justify;">Monitors national, regional and international news to identify evolving trends and opinions which may impact the work of the Ministry/Department. <o:p></o:p></li><li style="text-align: justify;">Monitors media scanning databases and redirects any issues to the relevant authorities.<o:p></o:p></li><li style="text-align: justify;">Provides media summaries and alerts on breaking news.<o:p></o:p></li></ul> <p class="MsoNormal"><o:p>&nbsp;</o:p></p> <p class="MsoNormal"><b>Stakeholder Engagement<o:p></o:p></b></p> <ul><li style="text-align: justify; ">Performs protocol duties for the Ministry/Department in accordance with established standards to ensure appropriate etiquette is used in interactions with individuals such as dignitaries and officials.<o:p></o:p></li><li style="text-align: justify;">Assists in identifying stakeholders' needs and proposes relevant engagement strategies.<o:p></o:p></li><li style="text-align: justify;">Develops, manages and controls procedures for all internal and external correspondence.<o:p></o:p></li><li style="text-align: justify;">Researches and assembles information for members of the public.<o:p></o:p></li><li style="text-align: justify;">Responds to complaints and organization issues from members of the public.<o:p></o:p></li><li style="text-align: justify;">Distributes relevant educational material on the activities of the Ministry/Department.<o:p></o:p></li><li style="text-align: justify;">Creates and updates a database/directory of stakeholders contact information, profiles and services.<o:p></o:p></li><li style="text-align: justify;">Performs other related duties as required.<o:p></o:p></li></ul>
Key Competency
<p class="MsoNormal"><b>KNOWLEDGE, SKILLS AND ABILITIES <o:p></o:p></b></p> <p class="MsoNormal"><b>KNOWLEDGE:&nbsp;</b>&nbsp;&nbsp; <o:p></o:p></p> <ul><li style="text-align: justify; ">Knowledge of current theories and practices in communications research, planning and strategy, and the role of mass media.<o:p></o:p></li><li style="text-align: justify;">Knowledge of media issues, social marketing theory and practice, communications strategies and implementation and behavioral sciences.<o:p></o:p></li><li style="text-align: justify;">Knowledge of marketing, public relations, advertising, promotion and other communications methods.<o:p></o:p></li><li style="text-align: justify;">Knowledge of modern techniques of news gathering and release.<o:p></o:p></li><li style="text-align: justify;">Knowledge of Video Production.<o:p></o:p></li><li style="text-align: justify;">Some knowledge of the Constitution of The Republic of Trinidad and Tobago.<o:p></o:p></li><li style="text-align: justify;">Some knowledge of the organizational structure of the Government of Trinidad and Tobago.<o:p></o:p></li><li style="text-align: justify;">Knowledge of modern techniques of news gathering/event management.<o:p></o:p></li><li style="text-align: justify;">Knowledge of protocol procedures</li></ul><p style="text-align: justify;"><br></p> <p class="MsoNormal"><b>SKILLS AND ABILITIES:&nbsp;</b>&nbsp;&nbsp; <o:p></o:p></p> <ul><li style="text-align: justify; ">Proficiency in the use of Microsoft Office Suite, HTML, wiki-mark-up, and Adobe Photoshop CSS.<o:p></o:p></li><li style="text-align: justify;">Skill in the use of personal computers.<o:p></o:p></li><li style="text-align: justify;">Ability to use e-Government technology platforms.<o:p></o:p></li><li style="text-align: justify;">Ability to use the internet for research purposes.<o:p></o:p></li><li style="text-align: justify;">Ability to plan and organize and supervise the work of support staff.<o:p></o:p></li><li style="text-align: justify;">Ability to communicate at a high-level, both orally and in writing.<o:p></o:p></li><li style="text-align: justify;">Ability to establish and maintain effective working relationships with colleagues, members of the media and the public.<o:p></o:p></li><li style="text-align: justify;">Proficiency in the use of Microsoft Office Suit</li></ul><p style="text-align: justify;"><br></p> <p class="MsoNormal"><b>MINIMUM EXPERIENCE AND TRAINING:<o:p></o:p></b></p> <ul><li style="text-align: justify; ">Minimum two (2) years experience in Corporate Communications or Public Relations, including web design and development, preferably in the Public Sector.<o:p></o:p></li><li style="text-align: justify;">Training as evidenced by a recognized University Degree in Communications Studies or a related discipline.<o:p></o:p></li></ul>