Job Description
<p class="MsoNormal" style="text-align: left;"><span style="font-size:9.0pt; font-family:&quot;Verdana&quot;,sans-serif;mso-bidi-font-family:Arial">This incumbent is required to develop, implement, direct, and evaluate the Ministrys/Departments&nbsp;</span><span style="font-family: Verdana, sans-serif; font-size: 9pt; letter-spacing: 0.4px;">communications stakeholder engagement and marketing strategies and programmes, including citizen engagement,&nbsp;</span><span style="font-family: Verdana, sans-serif; font-size: 9pt; letter-spacing: 0.4px;">public relations, media relations, digital content, and the Ministrys/Departments identity/image programme.&nbsp;</span><span style="font-family: Verdana, sans-serif; font-size: 9pt; letter-spacing: 0.4px;">Duties include planning, organising, directing, and coordinating the work of staff engaged in the performance of&nbsp;</span><span style="font-family: Verdana, sans-serif; font-size: 9pt; letter-spacing: 0.4px;">related activities. Duties also include using communications as a vital component of the overall change management&nbsp;</span><span style="font-family: Verdana, sans-serif; font-size: 9pt; letter-spacing: 0.4px;">programme in support of the Ministrys/Departments initiatives amongst internal stakeholders and to inform&nbsp;</span><span style="font-family: Verdana, sans-serif; font-size: 9pt; letter-spacing: 0.4px;">clients, employees and the general public of initiatives and policies of the government and of the&nbsp;</span><span style="font-family: Verdana, sans-serif; font-size: 9pt; letter-spacing: 0.4px;">Ministry/Department.</span></p>
Key and Critical Responsibilities
<ul><li style="margin-left: 21.4pt; text-align: justify;"><span style="font-family: undefined;"></span><span style="font-size:9.0pt;font-family:&quot;Verdana&quot;,sans-serif;mso-bidi-font-family: Arial">Plans, organises, directs, and coordinates the work of staff engaged in the provision of Communications&nbsp;</span><span style="font-family: Verdana, sans-serif; font-size: 9pt; letter-spacing: 0.4px;">Services in a Ministry/Department.</span></li><li style="margin-left: 21.4pt; text-align: justify;"><span style="font-family: Verdana, sans-serif; font-size: 9pt; letter-spacing: 0.4px;">Designs, organises, and implements a creative and effective Communications and stakeholder engagement&nbsp;</span><span style="font-family: Verdana, sans-serif; font-size: 9pt; letter-spacing: 0.4px;">Strategy and work programme, including citizen engagement, public awareness, storytelling, digital media,&nbsp;</span><span style="font-family: Verdana, sans-serif; font-size: 9pt; letter-spacing: 0.4px;">media relations, event management, project design and management and crisis management.</span></li><li style="margin-left: 21.4pt; text-align: justify;"><span style="font-family: Verdana, sans-serif; font-size: 9pt; letter-spacing: 0.4px;">Oversees content management for the Ministry/Departments digital media platforms, ensuring that it is&nbsp;</span><span style="font-family: Verdana, sans-serif; font-size: 9pt; letter-spacing: 0.4px;">adequately integrated into the Ministry/Departments Operations.</span></li><li style="margin-left: 21.4pt; text-align: justify;"><span style="font-size:9.0pt;font-family:&quot;Verdana&quot;,sans-serif;mso-bidi-font-family: Arial">Prepares the more complex and sensitive briefs, media releases, advertisements, and presentations;&nbsp;</span><span style="font-family: Verdana, sans-serif; font-size: 9pt; letter-spacing: 0.4px;">reviews speeches to be delivered by the Minister.</span></li><li style="margin-left: 21.4pt; text-align: justify;"><span style="font-size:9.0pt;font-family:&quot;Verdana&quot;,sans-serif;mso-bidi-font-family: Arial">Prepares the more complex Cabinet/Ministerial Notes, internal notes, and other documents.</span></li><li style="margin-left: 21.4pt; text-align: justify;"><span style="font-family: Verdana, sans-serif; font-size: 9pt; letter-spacing: 0.4px;">Spearheads the development and implementation of media relations strategy to ensure proactive and&nbsp;</span><span style="font-family: Verdana, sans-serif; font-size: 9pt; letter-spacing: 0.4px;">positive media coverage of the Ministrys/Departments activities and to minimise negative media reports.</span></li><li style="margin-left: 21.4pt; text-align: justify;"><span style="font-size:9.0pt;font-family:&quot;Verdana&quot;,sans-serif;mso-bidi-font-family: Arial">Facilitates workforce effectiveness by setting the standard for monitoring the performance of staff&nbsp;</span><span style="font-family: Verdana, sans-serif; font-size: 9pt; letter-spacing: 0.4px;">supervised.</span></li><li style="margin-left: 21.4pt; text-align: justify;"><span style="font-size:9.0pt;font-family:&quot;Verdana&quot;,sans-serif;mso-bidi-font-family: Arial">Directs and participates in the preparation of the budgetary estimates of the Communications Division/Unit&nbsp;</span><span style="font-family: Verdana, sans-serif; font-size: 9pt; letter-spacing: 0.4px;">and ensures that expenditure is in accordance with financial guidelines.</span></li><li style="margin-left: 21.4pt; text-align: justify;"><span style="font-size:9.0pt;font-family:&quot;Verdana&quot;,sans-serif;mso-bidi-font-family: Arial">Provides strategic advice to members of the Ministrys/Departments executive and senior management&nbsp;</span><span style="font-family: Verdana, sans-serif; font-size: 9pt; letter-spacing: 0.4px;">teams, business unit managers and client sector leaders to build and protect the brand name and image.</span></li><li style="margin-left: 21.4pt; text-align: justify;"><span style="font-family: Verdana, sans-serif; font-size: 9pt; letter-spacing: 0.4px;">Defines and manages all aspects of strategic communications: public awareness, brand and reputation&nbsp;</span><span style="font-family: Verdana, sans-serif; font-size: 9pt; letter-spacing: 0.4px;">management, data and insights, internal communication, and relationship management for the&nbsp;</span><span style="font-family: Verdana, sans-serif; font-size: 9pt; letter-spacing: 0.4px;">Ministry/Department.</span></li><li style="margin-left: 21.4pt; text-align: justify;"><span style="font-family: Verdana, sans-serif; font-size: 9pt; letter-spacing: 0.4px;">Directs the conduct of research activities to evaluate the effectiveness and efficiency of Communications&nbsp;</span><span style="font-family: Verdana, sans-serif; font-size: 9pt; letter-spacing: 0.4px;">and client service provided and recommends necessary changes</span></li><li style="margin-left: 21.4pt; text-align: justify;"><span style="font-size:9.0pt;font-family:&quot;Verdana&quot;,sans-serif">Prepares the required inputs for the Ministrys/Departments Annual Report and other reports required by&nbsp;</span><span style="font-family: Verdana, sans-serif; font-size: 9pt; letter-spacing: 0.4px;">other agencies.</span></li><li style="margin-left: 21.4pt; text-align: justify;"><span style="font-family: Verdana, sans-serif; font-size: 9pt; letter-spacing: 0.4px;">Formulates policies, procedures, systems, and guidelines that support the Communications function in the&nbsp;</span><span style="font-family: Verdana, sans-serif; font-size: 9pt; letter-spacing: 0.4px;">Ministry/Department and ensures compliance.</span></li><li style="margin-left: 21.4pt; text-align: justify;"><span style="font-size:9.0pt;font-family:&quot;Verdana&quot;,sans-serif">Oversees the budgeting, planning, direction, coordination, implementation and evaluation of major events&nbsp;</span><span style="font-family: Verdana, sans-serif; font-size: 9pt; letter-spacing: 0.4px;">and programmes in the Ministry/Department and ensures successful execution.</span></li><li style="margin-left: 21.4pt; text-align: justify;"><span style="font-size:9.0pt;font-family:&quot;Verdana&quot;,sans-serif">Directs and coordinates staff engaged in the performance of protocol duties for the Ministry/Department in&nbsp;</span><span style="font-family: Verdana, sans-serif; font-size: 9pt; letter-spacing: 0.4px;">accordance with established standards to ensure appropriate etiquette is used in interactions with&nbsp;</span><span style="font-family: Verdana, sans-serif; font-size: 9pt; letter-spacing: 0.4px;">individuals such as dignitaries and officials.</span></li><li style="margin-left: 21.4pt; text-align: justify;"><span style="font-size:9.0pt;font-family:&quot;Verdana&quot;,sans-serif">Advises on the development and implementation of citizen engagement strategies, programmes and action&nbsp;</span><span style="font-family: Verdana, sans-serif; font-size: 9pt; letter-spacing: 0.4px;">plans adopted by the Ministry/Department.</span></li><li style="margin-left: 21.4pt; text-align: justify;"><span style="font-size:9.0pt;font-family:&quot;Verdana&quot;,sans-serif">Develops and trains staff supervised in the creation and implementation of Crisis and Issues Communication&nbsp;</span><span style="font-family: Verdana, sans-serif; font-size: 9pt; letter-spacing: 0.4px;">Plans.</span></li><li style="margin-left: 21.4pt; text-align: justify;"><span style="font-size:9.0pt;font-family:&quot;Verdana&quot;,sans-serif">Participates in the procurement of consultants for communications and research services by defining the&nbsp;</span><span style="font-family: Verdana, sans-serif; font-size: 9pt; letter-spacing: 0.4px;">research problem, determining research methodologies and sources, advising on questionnaires and&nbsp;</span><span style="font-family: Verdana, sans-serif; font-size: 9pt; letter-spacing: 0.4px;">discussion guides, and reviewing reports and recommendations.</span></li><li style="margin-left: 21.4pt; text-align: justify;"><span style="font-size:9.0pt;font-family:&quot;Verdana&quot;,sans-serif">Manages the work activities of consultants providing communications and research services.</span></li><li style="margin-left: 21.4pt; text-align: justify;"><span style="font-family: Verdana, sans-serif; font-size: 9pt; letter-spacing: 0.4px;">Contributes to the development of and provides oversight for customer relationships by maintaining&nbsp;</span><span style="font-family: Verdana, sans-serif; font-size: 9pt; letter-spacing: 0.4px;">constant dialogue, monitoring evolving needs, monitoring client care audits/quality indicators/client&nbsp;</span><span style="font-family: Verdana, sans-serif; font-size: 9pt; letter-spacing: 0.4px;">surveys, and developing early dissatisfaction detection mechanisms.</span></li><li style="margin-left: 21.4pt; text-align: justify;"><span style="font-size:9.0pt;font-family:&quot;Verdana&quot;,sans-serif">Directs and coordinates the process for monitoring national, regional, and international news and provides&nbsp;</span><span style="font-family: Verdana, sans-serif; font-size: 9pt; letter-spacing: 0.4px;">the executive with media summaries as detailed in the delivery schedule.</span></li><li style="margin-left: 21.4pt; text-align: justify;"><span style="font-family: Verdana, sans-serif; font-size: 9pt; letter-spacing: 0.4px;">Performs other related duties as required.<o:p></o:p></span><br></li></ul><p class="MsoNormal" style="margin-left:21.4pt;text-align:justify"><span style="font-size:9.0pt;font-family:&quot;Verdana&quot;,sans-serif"><o:p></o:p></span></p>
Key Competency
<ul><li style="text-align: justify;"><span style="font-size:9.0pt; font-family:&quot;Verdana&quot;,sans-serif;mso-bidi-font-family:Arial">Extensive knowledge of media issues, social marketing theory and practice,&nbsp;</span><span style="font-family: Verdana, sans-serif; font-size: 9pt; letter-spacing: 0.4px;">communications strategies and implementation and behavioural sciences.</span></li><li style="text-align: justify;"><span style="font-family: Verdana, sans-serif; font-size: 9pt; letter-spacing: 0.4px;">Extensive knowledge of stakeholder engagement, citizen engagement,&nbsp;</span><span style="font-family: Verdana, sans-serif; font-size: 9pt; letter-spacing: 0.4px;">marketing, public relations, advertising, promotion, and other marketing&nbsp;</span><span style="font-family: Verdana, sans-serif; font-size: 9pt; letter-spacing: 0.4px;">communication methods.</span></li><li style="text-align: justify;"><span style="font-family: Verdana, sans-serif; font-size: 9pt; letter-spacing: 0.4px;">Extensive knowledge of current theories and practices in communication&nbsp;</span><span style="font-family: Verdana, sans-serif; font-size: 9pt; letter-spacing: 0.4px;">research, planning and strategy, and the role of mass media.</span></li><li style="text-align: justify;"><span style="font-size:9.0pt; font-family:&quot;Verdana&quot;,sans-serif;mso-bidi-font-family:Arial">Extensive Knowledge of key Government policies, National Development&nbsp;</span><span style="font-family: Verdana, sans-serif; font-size: 9pt; letter-spacing: 0.4px;">Strategies, and priorities.</span></li><li style="text-align: justify;"><span style="font-size:9.0pt; font-family:&quot;Verdana&quot;,sans-serif;mso-bidi-font-family:Arial">Extensive knowledge of digital media strategies and management<o:p></o:p></span></li><li style="text-align: justify;"><span style="font-size:9.0pt; font-family:&quot;Verdana&quot;,sans-serif;mso-bidi-font-family:Arial">Knowledge of the Constitution of The Republic of Trinidad and Tobago.<o:p></o:p></span></li><li style="text-align: justify;"><span style="font-size:9.0pt; font-family:&quot;Verdana&quot;,sans-serif;mso-bidi-font-family:Arial">Considerable knowledge of the organisational structure of the Government of&nbsp;</span><span style="font-family: Verdana, sans-serif; font-size: 9pt; letter-spacing: 0.4px;">Trinidad and Tobago.</span></li><li style="text-align: justify;"><span style="font-size:9.0pt; font-family:&quot;Verdana&quot;,sans-serif;mso-bidi-font-family:Arial">Considerable knowledge of protocol procedures.<o:p></o:p></span></li><li style="text-align: justify;"><span style="font-size:9.0pt; font-family:&quot;Verdana&quot;,sans-serif;mso-bidi-font-family:Arial">Knowledge of Public Administration.<o:p></o:p></span></li><li style="text-align: justify;"><span style="font-size:9.0pt; font-family:&quot;Verdana&quot;,sans-serif;mso-bidi-font-family:Arial">Strong proficiency in strategic planning, project design and management<o:p></o:p></span></li><li style="text-align: justify;"><span style="font-size:9.0pt; font-family:&quot;Verdana&quot;,sans-serif;mso-bidi-font-family:Arial">Proficiency in the use of Microsoft Office Suite desktop publishing and&nbsp;</span><span style="font-family: Verdana, sans-serif; font-size: 9pt; letter-spacing: 0.4px;">communications technologies such as web applications, design/illustration&nbsp;</span><span style="font-family: Verdana, sans-serif; font-size: 9pt; letter-spacing: 0.4px;">software and/or databases.</span></li><li style="text-align: justify;"><span style="font-size:9.0pt; font-family:&quot;Verdana&quot;,sans-serif;mso-bidi-font-family:Arial">Skill in the use of personal computers.<o:p></o:p></span></li><li style="text-align: justify;"><span style="font-size:9.0pt; font-family:&quot;Verdana&quot;,sans-serif;mso-bidi-font-family:Arial">Skill in writing and editing, including a strong command of English.<o:p></o:p></span></li><li style="text-align: justify;"><span style="font-size:9.0pt; font-family:&quot;Verdana&quot;,sans-serif;mso-bidi-font-family:Arial">Skill in conducting research and in conceptual and analytical thinking.<o:p></o:p></span></li><li style="text-align: justify;"><span style="font-size:9.0pt; font-family:&quot;Verdana&quot;,sans-serif;mso-bidi-font-family:Arial">Ability to use e-government technology platforms.<o:p></o:p></span></li><li style="text-align: justify;"><span style="font-size:9.0pt; font-family:&quot;Verdana&quot;,sans-serif;mso-bidi-font-family:Arial">Ability to use the internet for research purposes.<o:p></o:p></span></li><li style="text-align: justify;"><span style="font-size:9.0pt; font-family:&quot;Verdana&quot;,sans-serif;mso-bidi-font-family:Arial">Ability to plan, organise, lead, and coordinate the work of professional and other&nbsp;</span><span style="font-family: Verdana, sans-serif; font-size: 9pt; letter-spacing: 0.4px;">support staff performing communications duties.</span></li><li style="text-align: justify;"><span style="font-size:9.0pt; font-family:&quot;Verdana&quot;,sans-serif;mso-bidi-font-family:Arial">Ability to develop effective and engaging branded events that will achieve&nbsp;</span><span style="font-family: Verdana, sans-serif; font-size: 9pt; letter-spacing: 0.4px;">Ministry/Agency goals.</span></li><li style="text-align: justify;"><span style="font-size:9.0pt; font-family:&quot;Verdana&quot;,sans-serif;mso-bidi-font-family:Arial">Ability to problem solve and work independently in a changing and multi-tasking&nbsp;</span><span style="font-family: Verdana, sans-serif; font-size: 9pt; letter-spacing: 0.4px;">environment with numerous deadlines.</span></li><li style="text-align: justify;"><span style="font-size:9.0pt; font-family:&quot;Verdana&quot;,sans-serif;mso-bidi-font-family:Arial">Ability to establish and maintain effective working relationships with&nbsp;</span><span style="font-family: Verdana, sans-serif; font-size: 9pt; letter-spacing: 0.4px;">internal/external partners.</span></li><li style="text-align: justify;"><span style="font-size:9.0pt; font-family:&quot;Verdana&quot;,sans-serif;mso-bidi-font-family:Arial">Ability to develop professional relationships in all aspects of the position,&nbsp;</span><span style="font-family: Verdana, sans-serif; font-size: 9pt; letter-spacing: 0.4px;">resulting in stable, consistent, reliable, and courteous communications when&nbsp;</span><span style="font-family: Verdana, sans-serif; font-size: 9pt; letter-spacing: 0.4px;">dealing with other stakeholders.</span></li><li style="text-align: justify;"><span style="font-size:9.0pt; font-family:&quot;Verdana&quot;,sans-serif;mso-bidi-font-family:Arial">Excellent oral, written, and interpersonal skills.<o:p></o:p></span></li></ul>